10 Steps to Optimise Your Online Presence on a Budget

Part three of our three-part Business Strategy Series. Book all three workshops together and receive 10% off with code BUSINESS10 at checkout.

Build a professional online presence for your jewellery business without breaking the bank. This practical workshop provides a clear, step-by-step roadmap to establishing your digital footprint using free and low-cost tools. Whether you're starting from scratch or looking to professionalise your existing online presence, you'll leave with actionable strategies to attract customers, engage followers, and drive sales, all manageable without technical expertise or expensive agencies.

What Will I Learn?

You'll master 10 essential steps to building your online presence:

• Foundation & Setup to support online presence


• Optimise online presence


• Top tips, tricks and tools to help your profiles be found on search engines and social media platforms

A comprehensive resource list of budget-friendly digital tools to support online growth

What Will Happen on The Day?

This hands-on workshop combines practical instruction with real-time implementation. We'll review examples of effective jewellery designer profiles, workshop your own online profile as groups, and troubleshoot specific challenges you're facing. Dedicated Q&A sessions address your specific obstacles, and you'll network with fellow designers facing similar challenges.

What Skills Do I Need?

No technical skills required. If you can use a smartphone and browse the internet, you're ready.

No prior business experience required.  

Who is it for?

• 
  Designers in the early stages of setting up a business or launching their first collections 


• Those looking to professionalise their practice and restructure their pricing strategy


• Anyone wanting to create a financially viable proposition generating a livable income, not just covering costs
  

How many spaces?

Places are limited, so please book early to secure your spot.

What Should I Bring?

Essential: Yourself and Business cards for networking, connections often lead to collaborations, shared trade show stands, or buyer recommendations.

Recommended:

A laptop, tablet, or smartphone to support some activities.

Notebook and pen/pencil to take notes during the class.

How do I book?

This workshop is part of the FORGE 2026 Business Strategy Series.

Book all three workshops — Pricing, Buying Habits, and Digital Skills — together and receive a 10% discount with code BUSINESS10 at checkout.

Simply add your ticket to your basket and complete your booking. You’ll receive a confirmation email with all the details.

Who is Toyin Laketu?

Founder of Onwards and Up, Toyin brings over 14 years of expertise in international business development to fashion and digital consulting. She specialises in guiding brands through their next growth phase, empowering them to make confident business decisions.

Toyin’s track record includes collaborating with the UK’s top fashion, retail, and lifestyle brands, helping them develop strategic plans for market expansion. Through mentorship and training, she equips businesses with the tools to build sustainable brands across multiple distribution channels, both in the UK and globally.

Founded in 2017, Onwards and Up emerged from Toyin’s recognition of the support gap facing emerging brands. The company partners with organisations like the Crafts Council, The Goldsmiths Centre and many others to nurture creative talent. Working alongside select creative partners, they provide practical solutions where traditional support falls short.