Buying Habits: Business Strategy Workshop 2 [MAY 2026]

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Buying Habits: Business Strategy Workshop 2 [MAY 2026]

Date: Tuesday 05 May, 2026

Start Time: 6.00 PM

End Time: 8.00 PM

Venue: FORGE

Part two of our three-part Business Strategy Series. Book all three workshops together and receive 10% off with code BUSINESS10 at checkout.

If you would like to book the full Business Strategy Series, you can still purchase all three workshops together using the code above. Booking the full series will also give you access to the recording of first session. (See How Do I Book section below for more information)

This workshop is also available to join via Zoom. After booking, email us at workshops@theforgespace.com to receive your link to join.

How to Get Buyers and Customers to Love Your Brand?

Creating beautiful jewellery is only half the battle; getting it in front of the right buyers and customers transforms your creative practice into a thriving business. This dynamic workshop demystifies connecting with retail buyers and end consumers, helping you navigate routes to market with confidence. You'll learn how to present your brand professionally, communicate your value proposition effectively, and price your collections competitively for different market channels.

What will I learn?

– Understanding Your Routes to Market

– How to Pitch Your Business to Buyers

– How to find and attract buyers

– Pricing research

What will happen on the day?

Through interactive discussions and activities, we’ll explore success strategies, things to consider when taking the next steps to build your retail business. Dedicated networking time builds connections with fellow designers navigating similar journeys.

What skills do I need?

No technical skills required. If you can use a smartphone and browse the internet, you're ready.

No prior business experience required.

Who is it for?

– Designers in the early stages of setting up a business or launching their first collections

– Those looking to professionalise their practice and expand into retail sales through multiple channels.

– Anyone wanting to create a financially viable jewellery business with a consistent income

What Should I Bring?

Essential: Yourself and Business cards for networking, connections often lead to collaborations, shared trade show stands, or buyer recommendations.

Recommended: A laptop, or Notebook and pen/pencil to take notes during the class.

Who is my teacher?

Founder of Onwards and Up, Toyin brings over 14 years of expertise in international business development to fashion and digital consulting. She specialises in guiding brands through their next growth phase, empowering them to make confident business decisions.

Toyin’s track record includes collaborating with the UK’s top fashion, retail, and lifestyle brands, helping them develop strategic plans for market expansion. Through mentorship and training, she equips businesses with the tools to build sustainable brands across multiple distribution channels, both in the UK and globally.

Founded in 2017, Onwards and Up emerged from Toyin’s recognition of the support gap facing emerging brands. The company partners with organisations like the Crafts Council, The Goldsmiths Centre and many others to nurture creative talent. Working alongside select creative partners, they provide practical solutions where traditional support falls short.

How do I get there?

FORGE 59 Leather Lane, London EC1N 7TJ

See contact page for details on public transport and parking.

This workshop is also available to join via Zoom. After booking, email us at workshops@theforgespace.com to receive your link to join.

How do I book?

This workshop is part of the FORGE 2026 Business Strategy Series.

You can book all three workshops — Pricing, Buying Habits, and Digital Skills — together and receive a 10% discount with code BUSINESS10 at checkout.

Booking the full series will also give you access to the video recording of the first workshop. Simply add all 3 workshops to your basket and complete your booking. After booking, please email workshops@theforgespace.com to receive the recording link for the Pricing Workshop.

PLEASE PROVIDE BOTH EMAIL & PHONE NUMBER

Please provide your email address and phone number. We use this information only to confirm your booking, share details about the day, and contact you if any issues arise. Your contact details will not be used for marketing purposes unless you choose to opt in by ticking the box to receive updates from us.

£25.00

Buying Habits: Business Strategy Workshop 2 [MAY 2026]

What will I learn?

What will happen on the day?

What skills do I need?

Who is it for?

What Should I Bring?

Who is my teacher?

How do I get there?

How do I book?

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