How to Build an Effective Pricing Strategy for Success? 

Part two of our three-part Business Strategy Series. Book all three workshops together and receive 10% off with code BUSINESS10 at checkout.

Transform your creative passion into a sustainable, profitable business. This intensive workshop equips jewellery designers with essential tools and frameworks to develop a robust pricing strategy that reflects the true value of their work whilst ensuring commercial viability. Through interactive discussions, real-world case studies, and practical exercises, you'll gain clarity on pricing confidently, understand your market positioning, and create a sales approach aligned with your brand values. This is more than numbers; it's building a holistic business strategy supporting your creative vision and financial goals.  

What Will I Learn?

•  How to build your sales strategy


• Creating a viable product offering


• Understanding your customer


• Compressed business plan

What Will Happen on The Day?

Interactive discussions and practical exercises help you apply concepts to your specific business. Collaborative group work addresses your real challenges, with everyone learning from diverse perspectives and shared experiences. Dedicated networking time builds connections with fellow designers at similar stages facing comparable challenges.

What Skills Do I Need?

No technical skills required. If you can use a smartphone and browse the internet, you're ready.

No prior business experience required.  

Who is it for?

• 
  Designers in the early stages of setting up a business or launching their first collections 


• Those looking to professionalise their practice and restructure their pricing strategy


• Anyone wanting to create a financially viable proposition generating a livable income, not just covering costs
  

How many spaces?

Places are limited, so please book early to secure your spot.

What Should I Bring?

Essential: Yourself and Business cards for networking, connections often lead to collaborations, shared trade show stands, or buyer recommendations.

Recommended: A laptop, or Notebook and pen/pencil to take notes during the class.

How do I book?

This workshop is part of the FORGE 2026 Business Strategy Series.

Book all three workshops — Pricing, Buying Habits, and Digital Skills — together and receive a 10% discount with code BUSINESS10 at checkout.

Simply add your ticket to your basket and complete your booking. You’ll receive a confirmation email with all the details.

Who is Toyin Laketu?

Founder of Onwards and Up, Toyin brings over 14 years of expertise in international business development to fashion and digital consulting. She specialises in guiding brands through their next growth phase, empowering them to make confident business decisions.

Toyin’s track record includes collaborating with the UK’s top fashion, retail, and lifestyle brands, helping them develop strategic plans for market expansion. Through mentorship and training, she equips businesses with the tools to build sustainable brands across multiple distribution channels, both in the UK and globally.

Founded in 2017, Onwards and Up emerged from Toyin’s recognition of the support gap facing emerging brands. The company partners with organisations like the Crafts Council, The Goldsmiths Centre and many others to nurture creative talent. Working alongside select creative partners, they provide practical solutions where traditional support falls short.