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  Part one of our three-part Business Strategy Series. Book all three workshops together and receive 10% off with code BUSINESS10 at checkout.
  


• This workshop has already taken place, but you can still purchase access to the video recording. After booking, please email workshops@theforgespace.com to receive the recording link.


• If you would like to book the full Business Strategy Series, you can still purchase all three workshops together using the code above. Booking the full series will also give you access to the recording of this first session. (See How Do I Book section below for more information)
  

How to Build an Effective Pricing Strategy for Success

Transform your creative passion into a sustainable, profitable business. This intensive workshop equips jewellery designers with essential tools and frameworks to develop a robust pricing strategy that reflects the true value of their work whilst ensuring commercial viability. Through interactive discussions, real-world case studies, and practical exercises, you'll gain clarity on pricing confidently, understand your market positioning, and create a sales approach aligned with your brand values. This is more than numbers; it's building a holistic business strategy supporting your creative vision and financial goals. 

What Will I Learn?

– How to build your sales strategy

– Creating a viable product offering

– Understanding your customer

– Compressed business plan

Whether you're just starting out or ready to refine your pricing, this session will give you the clarity and confidence to price your products in a way that works for your business.

What Will Happen on The Day?

Interactive discussions and practical exercises help you apply concepts to your specific business. Collaborative group work addresses your real challenges, with everyone learning from diverse perspectives and shared experiences. Dedicated networking time builds connections with fellow designers at similar stages facing comparable challenges.

What Skills Do I Need?

No technical skills required. If you can use a smartphone and browse the internet, you're ready.

No prior business experience required.  

Who is it for?

– Designers in the early stages of setting up a business or launching their first collections 

– Those looking to professionalise their practice and restructure their pricing strategy

– Anyone wanting to create a financially viable proposition generating a liveable income, not just covering costs

What Should I Bring?

Essential: Yourself and Business cards for networking, connections often lead to collaborations, shared trade show stands, or buyer recommendations.

Recommended: A laptop, or Notebook and pen/pencil to take notes during the class.

Who is my teacher?

Founder of Onwards and Up, Toyin brings over 14 years of expertise in international business development to fashion and digital consulting. She specialises in guiding brands through their next growth phase, empowering them to make confident business decisions.

Toyin’s track record includes collaborating with the UK’s top fashion, retail, and lifestyle brands, helping them develop strategic plans for market expansion. Through mentorship and training, she equips businesses with the tools to build sustainable brands across multiple distribution channels, both in the UK and globally.

Founded in 2017, Onwards and Up emerged from Toyin’s recognition of the support gap facing emerging brands. The company partners with organisations like the Crafts Council, The Goldsmiths Centre and many others to nurture creative talent. Working alongside select creative partners, they provide practical solutions where traditional support falls short.

How do I get there? 

FORGE 59 Leather Lane, London EC1N 7TJ

See contact page for details on public transport and parking.

This workshop is also available to join via Zoom. After booking, email us at workshops@theforgespace.com to receive your link to join.

How do I book?

This workshop has already occurred, but if you would like to attend the two future workshops in the series, you can purchase access to the session's the video recording. 

This workshop is part of the FORGE 2026 Business Strategy Series.

Book all three workshops — Pricing, Buying Habits, and Digital Skills — together and receive a 10% discount with code BUSINESS10 at checkout.

Simply add all 3 workshops to your basket and complete your booking. You’ll receive a confirmation email with all the details. After booking, please email us at workshops@theforgespace.com to receive the recording link.