What is the best way for independent designers and makers to sell their work today?

Please join us for a special and informal discussion hosted by The Alchemist Picnic and FORGE. The evening begins with a rare 20-minute edit from Wayne Werner’s 1996 documentary, featuring Barbara Cartlidge — Founder of the Electrum Gallery — and Lesley Craze — Founder of Lesley Craze Gallery. Both London galleries were central to the field of contemporary jewellery for decades, influencing countless designers and shaping the way jewellery was presented and sold.

We’re bringing together generations of designers — from the era of Electrum and the Lesley Craze Gallery right through to today’s emerging makers — for an evening of reflection, insight, and conversation. Together, we’ll explore where we stand now as makers working to profit from our passion.

Following the film, the floor will open for a warm, informal discussion. Designers who exhibited during the Electrum or Lesley Craze years are invited to share their experiences, while newer makers can explore how selling jewellery has evolved — from galleries and fairs to hybrid, online, and social channels.

The aim is to share knowledge across generations, spark ideas, and help everyone leave with a clearer sense of the selling routes that might work for them — all within the encouraging, community-led atmosphere that defines both the Alchemist Picnic and FORGE.

About the documentary & screening

In autumn 1996, Wayne closed his Baltimore studio to travel the world, making videos of the people he met along the way. Four groundbreaking, influential women who changed his life and perspective on jewellery were Lesley Craze, Barbara Cartlidge, Wendy Ramshaw CBE, and Gerda Flockinger CBE.

This screening focuses on two monumental figures in contemporary jewellery: Barbara Cartlidge (Electrum Gallery) and Lesley Craze (Lesley Craze Gallery). Electrum opened in 1971 and ran under Barbara’s direction for decades, while Lesley Craze’s gallery on Clerkenwell Green operated for around 30 years before closing in January 2015. Sadly, both women have since passed away — Barbara in 2017 and Lesley in 2016 — making this a poignant opportunity to hear their voices and perspectives once again.

About the Alchemist Picnic

Now in its 11th year, the Alchemist Picnic — started by Wayne Werner — is an inclusive event fostering creative community. It offers space for professionals at all levels to share knowledge through peer-to-peer learning and open dialogue. It creates opportunities for conversation, demonstrations, and the exchange of good business practices, with the shared goal of lifting each other up and crystallising artistic visions. In true alchemical spirit, it’s about collectively turning lead into gold.

About Wayne Werner

Wayne Werner is a third-generation metalsmith, goldsmith, and educator from Maryland, USA, with over 30 years’ experience. Specialising in cold forging precious metals, Wayne has travelled extensively to learn traditional techniques from artisans in Italy, Egypt, Java, and Bali. He has exhibited in over 250 high-end craft shows and received awards such as the World Gold Council’s Gold Distinction Award and the MJSA Vision Award for Mokume Gane.

A former instructor at the Fuji Studio in Florence and adjunct faculty at the Maryland Institute College of Art for 17 years, Wayne has taught workshops nationwide. He is the founder and host of the Alchemist Picnic and, with his partner — fellow metalsmith Barbara Bayne — has taken part in over 350 events, from major museum exhibitions to bustling outdoor festivals. Together, they have navigated the changing landscape of selling directly to the public, balancing costs, time, security, and the all-important relationships with clients and collectors.

Who is it for?

Makers, designers and creative professionals at any stage of their careers, as well as anyone interested in learning more about the fascinating world of jewellery.

Whether you’ve been exhibiting for years or are preparing for your first event, this will be a warm, open forum to share experiences, ask questions and pick up practical advice. Everyone is encouraged to take part—tell us what works for you and bring any topics you’d like to discuss.

How many spaces?

Places are limited, so please book early to secure your spot.  Ticket includes refreshments. 

How do I book?

Simply add your ticket to your basket and complete your booking. You’ll receive a confirmation email with all the details.